Kusukela yasungulwa ngo-2008, i-LEAWOD Company ilandele isimiso "sokubuyela emvelweni ngobuhle bokhuni; okuhle ngomkhiqizo, isisekelo yindlela "yokukholwa komkhiqizo. Ngamandla okukhiqiza aqinile, ikhwalithi yomkhiqizo ephelele kanye nenqubomgomo yesevisi ephelele yokuhola iminyango namafasitela aseShayina, emaqenjini abathengi kanye nemakethe yokutshalwa kwezimali ukuze kusungulwe isimo somkhiqizo wokulinganisa imboni. Ithandwa yiningi labathengi kanye nokusekelwa kozakwethu embonini, eNgqungqutheleni yesithathu yomkhiqizo we-China Home Furnishing Brand, i-LEAWOD Company yakhethwa njenge "iminyango eyishumi ephezulu kanye nemikhiqizo yamafasitela ka-2018-2019".